Freelance · as Plasma
I design and build websites that bring small businesses real customers: fast, findable on Google, easy to update. Freelancing continues alongside my role at Alwicom.
Websites
Showcase and multi-page sites, from the first draft to launch.
Booking & forms
Online bookings wired to Google Calendar, with confirmation emails.
Web apps
Custom tools like order management, with Next.js and Supabase.
SEO, local SEO & GEO
Findable on Google and in AI answers: structured data, Google Business Profile, local search.
Google Ads & analytics
Search campaigns and conversion tracking, set up and measured.
AI integrations
Assistants and search over a business's own documents (RAG).
Pools, spas & saunas · Varese area
A premium site replacing an old WordPress install.
Static Astro build with GSAP and Lenis, plus ongoing social content for the same client. Replaces the old WordPress site, with a controlled domain cutover.
Nutritionist · live booking
A six-page site with a real booking backend.
Visitors book a visit directly: Netlify Functions write to Google Calendar and send the confirmation emails. Fonts are self-hosted to keep a strict content security policy.
Web app · fashion micro-business
Orders from Instagram and WhatsApp in one place.
Order management for a fashion seller: one-of-a-kind drops, variants, WhatsApp templates, a public storefront, a VIP channel, shipping and reporting. Built and verified locally, deployment in progress.
With Matteo Martinelli as Plasma we also cover design, social media and content. I handle development and SEO, he handles design and social. The name I build websites under, together with Matteo Martinelli. plasmadigital.co
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